A cracker shop has only a few weeks to sell. Stock too little and you miss sales; stock the wrong items and you carry them for a year. Here's how experienced retailers think about the mix.
Three types of item
- Traffic builders: sparklers, flower pots, chakkars. Everyone buys them. Margins are thinner, but they bring customers in.
- Margin makers: fancy items, novelty items and mid-size aerials. Customers compare less on price and buy on looks.
- Showpieces: big aerial cakes and premium gift boxes. Fewer units, but each sale is large.
A starting proportion
Many retailers start with roughly 40% traffic builders, 35% margin makers and 25% showpieces, then adjust to their area. Residential neighbourhoods with young families sell more sparklers and gift boxes; areas near open grounds and villages sell more aerials.
Gift boxes deserve a special place
In the final week, a large share of buyers are gift-givers who want something ready. Keep gift boxes at eye level near the front.
Use last year's data
Note what sold out and what was left. Leftovers usually point to the wrong size or too many varieties of one category.
Reorder strategy
Instead of stocking everything up front, keep part of your budget for a mid-season reorder of your fastest sellers. Agree this with your supplier early, because dispatch slots fill up close to Diwali.
Watch compliance
Stock only what your licence allows, only green crackers where required, and keep all invoices.
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